About Subtext
We're building the analytics platform that LLM product teams have been waiting for.
David Rolfe
Founder
Why Subtext Exists
I've spent years working closely with Data Scientists, Machine Learning Engineers, and Product Managers and in that time I've seen countless product teams struggle with the same fundamental problem: they're building AI products without truly understanding what their users are asking for.
Traditional analytics tell you how many conversations happened, but they don't tell you why users are frustrated, what they're really trying to accomplish, or where your AI is falling short. Product teams are flying blind, making decisions based on gut feelings rather than data.
Subtext was born from this frustration. Every conversation with your users contains valuable product intelligence insights about unmet needs, feature gaps, and opportunities for improvement. We're building the tools to unlock that intelligence and put it directly into the hands of product teams.
Our Mission
We believe that understanding user intent shouldn't require a PhD in machine learning or a team of data scientists. Product teams deserve analytics that are as intuitive and actionable as the tools they already use, but purpose-built for the conversational AI era.
What We're Building
Subtext transforms unstructured conversations into structured product insights. We help you understand not just what users are saying, but what they're trying to achieve—and where your LLM is helping or hindering that journey.
Who We're Building For
Product managers, designers, and cross-functional teams who are building the next generation of AI-powered experiences. Teams who know that great products come from understanding users, not just optimizing models.